CILIPS Chartered Institute of Library and Information Professionals in Scotland
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Better Social Media for Libraries led by Ned Potter

Mar 15 2019

Price: £50 for Members/ £90 for Non-Members
Book tickets here

Time: 10-4:30

Location: CILIP in Scotland office

More about Better Social Media for Libraries

Topics covered include:

*Twitter: when and what to tweet, lists and saved searches, multimedia and images, twitter video, logistics, analytics
*Blogging: major platforms, content, style, promotion, traditional WordPress/Blogger blogs versus Tumblr
*Instagram: why it’s important to library and information services, content types, picture tips, use of hashtags and location

*Integrating the three platforms effectively

* Bite-size social media: brief sections covering Facebook, YouTube and other platforms

By the end of the course you will be able to:

*Use social media more strategically, in conjunction with your other marketing
*Understand and learn from statistics and analytics
*Make use of relevant social media tools and techniques to help your organisation increase engagement online
*Discern the different roles and areas of overlap between the various social media platforms

About the Trainer

Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer on Marketing and Social Media for organisations such as the British Library and the Bodleian in the UK, and PiCS in Australia and New Zealand. His book The Library Marketing Toolkit was published by Facet in 2012, and he can be found online at www.ned-potter.com

web: ned-potter.com
twitter: @ned_potter